12 August 2007

Minerva logo

I've been kindly commissioned by my friend Béla Kollár of Euroinstruments to do a logo redesign job for one of their clients. This is one of the concepts that were rejected by the client.

The logo is based on the historical iconography of Minerva, Roman goddess of craftsmanship and wisdom (and lots of other things as well). I found that most antique portrayals are rather unclear about the structure of the helmet she's wearing. It took me some researching to realise that she was supposed to be wearing a so-called Corinthian helmet, a symbol of glory and heroism at the time, tipped upward over her forehead.

Sketches: the helmet and how it could fit on the head.

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